Between cheaper freight, sites with great navigation  and graphic environment and interactions on social networks, there is still room to innovate more and more Cabo Verde Email List. Among the brands that have done this, Ray-Ban plays a great role. Imagine buying glasses online without being able to try them on? What could have been a problem that would generate sales objections was turned into a solution. Ray-Ban has launched its virtual model tester, a tool that allows the user, using the camera of their smartphone, tablet or computer, to project the 3D model of the glasses on their face, Cabo Verde Email List  in real time. Ray-Ban The idea is for the user to have a complete shopping experience and, in this case, as similar as possible to a trip to the brand’s stores. Cabo Verde Email List The customer can choose the model, try on the frames on their face and then decide on their purchase. The strategy is an excellent way to show proactivity (“Do” pillar).

In an attempt to offer the consumer the best possible condition when deciding on a product

Even if in a virtual environment. How important is the brand Cabo Verde Email List  experience for brands? Brands that apply the brand experience in a strategic and intelligent way can generate impacts at various levels in their performance in the market. Understand in a few simple points the importance of brand experience for these companies! Competitiveness Definitely, brands are betting on Cabo Verde Email List  experience to become more and more relevant. Consequently, those who want to occupy prominent positions in the market need to design strategies, from the simplest to the most elaborate, to maintain themselves as a reference . The brand experience provides competitiveness in any segment. Cabo Verde Email List Customer impact The customer is the main one impacted by the brand experience work, since all actions are designed to reach them, awaken feelings and activate sensations. The importance of this is indisputable, since, if the customer is satisfied and engaged, chances are high that he will be loyal , Cabo Verde Email List  have a positive perception of the brand and still speak highly of it.