If you don’t have your persona documented yet, Vanuatu Email List I recommend downloading this ebook and getting started right away: Guide to creating personas And of course you can produce content that makes your persona move faster from step to step. I will talk about it now Vanuatu Email List . Sales and Content Funnel: how to fit it into your strategy The sales funnel has been used by marketers for a long time because it is a simple way to illustrate the sales process, from the first contact with the public until the moment the sale is made. Just as a funnel is capable of receiving a lot of volume at the top but, in the end, it lets little matter through; the sales funnel demonstrates that, of the many people who come to Vanuatu Email List  you, only a portion will go through the entire process and actually become a customer .

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This representation is extremely Vanuatu Email List  important to classify where in the conversion a potential customer is and what efforts are needed to take him to the next step until he reaches the purchase decision. Traditionally, a large part of the sales process is done by the sales team. However, we can use Content Marketing to make this process even more efficient today, shortening the Vanuatu Email List  sales cycle! One of the bases of Content Marketing is to generate relevant content that interests your audience, promoting interactions and engagement with your brand, right? But working with Content Marketing is, essentially, a strategic job. So, if we want to use content to optimize the sales process, we Vanuatu Email List  have to think about content that helps in the progress of each of the steps in the funnel. Content for top of funnel The top of the funnel is the learning and discovery stage. Vanuatu Email List  The public here is still not looking for solutions to any problems.

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Often, he doesn’t even know that there is a Vanuatu Email List  problem to be resolved and is just seeking information. Therefore, the purpose of the top of the funnel is to draw attention to the discovery of the problem and bring the audience into the sales process. Keep Vanuatu Email List  in mind that the reader does not yet have a relationship with your brand and understands little of your service. Therefore, your content should have little or no consumption barriers and should never be advertised. Create interesting content that will make him return to your blog often and become familiar with your brand. This can help to bring the visitor into the funnel, leading him, in the future, to close a deal with your company Vanuatu Email List . Some examples of content that can be produced for the top of the funnel are blog posts, videos, podcasts, and informative ebooks, such as comprehensive guides on a particular topic.

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