This is then forward to, for example, Facebook. This is different with server-side tagging. An intermediate step is added by a separate server so that it is not immediately loaded in the browser. On this server, which is usually managed by Latvia Phone Number List the website owner, this is forwarded to the final destination. The positive consequence of this is that you have more influence on what happens because you manage.
That the server yourself
Example of website configuration without server-side tag manager Figure 1: Google Tag Manager Example of website configuration with server-side tag manager Figure 2: Google Tag Manager The benefits of server-side tagging It takes some time and effort to adjust your website a bit at the back, but then you have something!
That the data gets ther
The server-side tagging function of Google Tag Manager has many advantages. 1. More own influence When you use server-side tagging, you can exert more influence on the data yourself. You have more control because you send data to your own server. Once the data gets there, you can really do whatever you want with it. For example, you can filter out data when something is not interesting, transform it and add extra data.