But if Your Plate is Getting Full
The summer period is a good time to reflect on the question: ‘Do you still get enough energy from your work?’ Happiness at work starts with yourself, and if you are…
Check How a Person Intend
This ubiquity ensures that in many workplaces it no longer feels strange to send a wink to a colleague in an email or app. In fact, it can just give your…
Go for a Walk in Nature
What can emojis mean for brands? How do we use them in business communication and marketing? And can you today without embarrassment send your boss a smiling poo as a thank you, or is…
Your New Job and Would Like
Gerben G van Dijk listed the 10 most recognizable forms of communication work. He also recommends 10 useful tools with which you can organize this work and raise the internal communication strategy to…
My Job Description’ With Everything
According to recent global research as part of Microsoft’s Work Trend Index , only 28% of organizations had a hybrid work policy by 2021. As a communication professional you can do something about…
This Does Not Have to Be the Case
In this complex, ever-changing world, we ourselves have to keep on changing and adapt our form, tone and even content to the situation, the channel or the subject. An organization-wide culture…
This is Just the Way It Should
Word usage has the potential to influence public opinion – consciously or not. As writers, we have a great responsibility in this. Communication departments must also lead the way in this regard. But…
Often It is Even the Case
Does it feel a bit strange that Shell had the slogan: “Make a difference. Drive CO2-neutral”? Logically. It is important that the social goals with which you want to profile yourself as a…
That Are Actually Not Part
The pandemic has accelerated this considerably. With all the uncertainty in the unknown outside world, we try again to get a grip on the reality within the world that you do…
Disappoint a Manager or Employer
Back to the commercial sector. Because although many citizens think that it will come down to business when it comes to effectively tackling social problems, that does not mean that this…
How Many People Perform Tasks
Especially people who strongly agree or completely disagree with a statement, plan or project tend to respond to a plan or proposal. In her article Leonie Buijsse-Mgbemena calls this the participation…
Quite Difficult to Indicate
Because winning is more important than participating and so is during these moments. Stop fighting and start feeling, because only then can you grow as a person. How to build…
Who Thinks We Do This All Day
At the moment he is on a sabbatical, enjoying Spain and the freedom and calmly considering what his next challenge will be. Also a great way to grow. Give yourself the time…
Then You Can Speak Very Well
Have you ever wondered what the added value is of advertising on your brand name? Or showing retargeting ads? Wouldn’t these users convert anyway, even without marketing? There is one KPI that can…
If You ‘do Anything With Communication
If you ‘do anything with communication’, you probably know them, the prejudices about the profession that you get thrown at you. Both at work and in private. People around you usually don’t…
This Makes It Easy to Always
“Those citizens, who are they anyway?”, asks author Kim Swagemakers in her article . The following often applies to municipalities: there is an enormous flow of information that has to go out and…
Don’t Want to Do Something
“Unreliable and unethical”, that’s a lot to think of your own government. John Verhoeven cites the annual Edelman Trust Barometer from 2021 in his article, and it does not lie. The Barometer shows that…
Including Why This Boundary is Important
Recently, it has been hot topics in the communication profession, governments and media institutes that are struggling with crumbling trust and an increasingly complex social playing field. There is also an…
How Do You Set Boundaries
Challenge yourself to be active for an hour every day for a certain period of time. Interact with other content in the community, and make yourself visible. Pay attention to unsolicited advertising,…
Plan It in Your Calendar
On which websites? Are there communities in which your target group is active? Then choose very consciously with which platforms you want to work actively. And perhaps even more important: also consciously choose…
You Still Have Such a Long
Together with a UX designer, we gave the app a simple and modern look. We have removed all the complicated tax terms or converted them into understandable informal language. We have consistently…
Happiness at Work Think
We now realize that marketing doesn’t have to be that complicated at all. Choose a very clear positioning. Our core: we wanted to be a ‘modern accountant’. No formal and difficult language, no…
Communication Trends & Spelling Mistakes
The e-books and online courses are flying around you. You download a free giveaway, leave your email address and end up in a mail funnel. There you will initially be persuaded to…
My Colleagues Advocate the Pursuit
Why are we paying 5 times as much for Nespresso coffee? How do you seduce candidates in a tight labor market with vacancy texts and good employership? And what are the communication…
These Days and That is Why
Then the chance is significantly greater that they (continue to) pay attention to your advertisements, save the new information in the advertisements and call it up at a later time. This…
Alone is No Longer Sufficient
Primacy : where possible, make sure you are shown first in a list. An example would be Google Ads. The attention for items that are shown first in a list is significantly greater. This…
I Have Listed 5 Tips to Help
How do you ensure that your ad stands out in a world where more and more advertisers are screaming for attention? Dive into the brains of your (potential) customers and find…