Objective Insights
In the interviews that Max has given since 2016, i.e. from the moment he got a seat with the Red Bull team, his core values repeated again and again. For him,…
The Best Christmas
Max is the example of someone who always stays true to himself. No matter what the situation.What’s more, what works great for one person may backfire for another. Throughout the…
Well We’ve Talked
Onno Rompa is a strategic marketing communication advisor. He has advised companies on external (digital) communication in particular for many clients. At Funk-e he now uses his experience in external…
The Best Christmas
that the episode contributes to the goal of the podcast. And you increase the chance that you can record the podcast in one take. That can save you a lot…
The Brain Drum Roll
Before you start recording it is important to have a good concept. What is the message you want to communicate? How will you distribute the podcast internally? What is the…
Again Where Neuro Is
Podcasts can theoretically cover any topic you can think of. But with the aim of maintaining or even increasing the. Involvement of employees, it is not useful to talk about…
Good Marketing Even
As always with (internal) communication, the same applies to an internal podcast. know your target group. So first identify the needs and preferences of the employees. By starting with a…
Must Be Exactly That
By letting colleagues from different departments speak and sharing experiences and stories, you can easily make it even more personal. This way you ensure more involvement, especially with the departments…
Of A Functional Dip Before
Not every podcast needs to be publicly available online. You can also choose to only put a podcast online via the intranet or another private platform after recording. This is even possible…
Sometimes A Peak Is
Albert Heijn was the only supermarket chain in the top 3 to finish in second place. Not a bad position, especially when you consider. That the well-known retailer is mainly…
The Negative Moments
Something we were allowed to see more often this year were the hugs. And these work particularly well in the brain. Take a look at this short clip from the…
It Is Of Course Absolutely
We measured a total of 20 Christmas commercials against the neuro yardstick. 20 consumers visited the living room lab. They were given a medical grade EEG headset to measure their…
Organizations On Internal
what will be the new, major trends in communication? What remains, what returns and what do we say goodbye to for good? John Verhoeven will keep you up to date…
What You Communicate
Fun fact: no fewer than 20 Christmas commercials were shown on TV this year. The supermarket chains and the Staatsloterij are, of course, a regular fixture. But less regular brands such as…
Campaigns And Deploys
Reason enough to ask Claudia de Breij to write a book about her at the beginning of this year. In addition to texting and emailing, De Breij visited Huis ten…
Communication Shows
Climate Agreement in Glasgow ended with a weaken final statement. From China and India.The two countries wanted an amendment to the text on fossil fuels and the cessation of coal…
Suitable Resources
The timing was striking, as Facebook was under pressure during the same period from a series of investigations that reveal what is going wrong at the company. The whistleblower on…
Tips And Strategy
That evening, crime reporter Peter R. De Vries was shot in the Lange Leidsedwarsstraat in Amsterdam. At that time, De Vries walked from the RTL Boulevard studio to his car.…
Arranged By The Editors
That evening, crime reporter Peter R. De Vries was shot in the Lange Leidsedwarsstraat in Amsterdam. At that time.De Vries walked from the RTL Boulevard studio to his car. The…
The Idea Of
Fluidity is a sign of maturity: in this complex, ever-changing world, we ourselves have to change with it and adapt our form, tone and even content to the situation, to…
More About Competence
The trends I point out above require a new kind of commitment, integrity, guts. New collaborations, and a certain transparency. It is a time of transition: the old familiar is…
For How To
The communication professional of the future will become much stronger in terms of content and will more easily dare to say: “I don’t know for a while, I’ll have to…
A Partner Who Has Shown
o teach us abou maths with humor and speed. Kyne now has 1.1 million followers. Not a hair on my head that doubts her knowledge or integrity. So why does…
Than About Giving Money
We now see that this approach no longer works. And if problems do come to the surface – usually by a wakeful journalist or a cross MP – then it seems…
The Quality Of Your Company
We can already see this happening: companies that want to be an ‘engine of change. That no longer have the patience to wait for ‘politics’.Such a thing is already happening…
It Remains To Be Careful With
What does this mean for us? Anyone who works as a communication professional at. A company must ask themselves whether that government (local or national.Is such a suitable partner to go…
Seen In Our Society As An
One of the most fundamental values now undergoing a transformation is the. Phenomenon of ‘trust’. Who do we dare to trust? Who do we look to for solutions.People’s trust in governments…