Contrary to what you may have read, GDPR has not killed cold emails. You can still send them. You just need to be more careful about how you collect, manage and store the data you use to send it. The good news is that if you’re already following cold email best practices – i.e. don’t “spray and pray” or spam people with irrelevant – you are already halfway there. You don’t need a data processing administrator to do this (quite frankly, most companies don’t have the money to do this anyway). Instead, check out this handy, step-by-step guide to staying GDPR compliant as an individual or small sales team. Note that this guide only focuses on sending cold emails. malaysia phone number There are many other requirements you will need to be familiar with when it comes to sending marketing emails to those who agree to cookies on your website.

A Quick Gdpr Reminder

In case you missed it, the EU passed the General Data Protection Regulation (GDPR) in 2016, replacing the 1995 Data Protection Directive (which was put in place at the very beginning of Internet). EU member states have had two years – until May 2018 – to comply with the new regulation, which, according to Digital Guardian’s Juliana De Groot, “imposes a basic set of standards for companies that process data citizens of the EU in order to better protect the processing”. and circulation of citizens’ personal data. Basically, to comply with the GDPR, companies need to be more aware of how they process and use personal data, which includes, among others:

Being Able to Explain

malaysia phone number
malaysia phone number

Since the main purpose of the GDPR is to ensure that companies treat personal data appropriately, it is important that you only collect the data that you really need for your campaign – and that you explain why you send an email and how recipients can remove their data from your list. For example, use a message like this: “I’m contacting you because I found your name and email address on LinkedIn, and it looks like your business could benefit from our [product/service]. If you’d rather not hear from me, please let me know. find out and I will delete your information. As you can see, you don’t have to use a cold unsubscribe link. In fact, you need more than that to cover all your GDPR bases.

 

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