However, Google’s algorithm is increasingly Senegal Email Lists  complex and intelligent to identify black hat. An excessive gain of suspicious domain backlinks in a short time, for example, is an indication of black hat. When this happens, pages receive penalties , which can range from a momentary drop in ranking to being banned. So, run away from black hat SEO . If you want to gain search engine trust and secure a more secure and sustainable position on SERP, follow Google’s SEO guidelines . These guidelines Senegal Email Lists  coincide with the white hat , which are SEO strategies accepted and recommended by search engines. We are talking, for example, about improving the usability of the site, using keywords naturally in the content, gaining backlinks from trusted partners, among other strategies that we will cover in this guide. How to start an SEO strategy? How to start an SEO strategy? To get the organic traffic you so much desire, it’s essential that the Senegal Email Lists  content posted on your blog is relevant to someone.

5 Steps To Building An Email List Of Prospects

By then you already know, but how will people find your content? Senegal Email Lists  Like any marketing strategy , it all starts with planning: what results do you want to achieve with SEO, who do you want to achieve, how do you intend to get there? That’s what will pave the way for your strategy’s success. Furthermore, you should also know that an SEO strategy usually gives results in the medium and long term. Senegal Email Lists  Don’t expect an immediate return, as can happen with ads and sponsored links, ok? Despite this, SEO tends to give a more sustainable return over time . That said, let’s get to the first steps of SEO: Goal setting The first step of the strategy is to define what your goals are when optimizing your website, blog or online store . For that, you need to know what SEO is capable of offering, for example: Increase organic traffic; Senegal Email Lists  Generate more leads; Generate more sales; Reduce customer acquisition cost (CAC); Educate the market; Increase brand authority.

Big Email List But Lacking Sales

Always try to align these SEO Senegal Email Lists  goals with your brand’s macro goals . If she wants to increase brand awareness, for example, SEO can help with that by putting the company’s website in the top positions of Google. When setting goals, you can also identify goals and KPIs. If you want more authority, for example, you can use Domain Authority Senegal Email Lists  and Page Authority metrics . Define what score you want to achieve on these KPIs and in how long. So, during and after executing the strategy, you can check these indicators to see if you took the right path to reach your goals. definition of persona Another important step in planning is Senegal Email Lists  defining the persona . After all, who is your strategy for? Who do you need to communicate with? Who do you want to attract to your business? A persona is a description of a semi-fictional character that represents an ideal customer of your brand, with real doubts, pains and needs that you can help resolve.