The results of the National E-mail Survey 2021 show that e-mail can indeed be a party. The research clearly shows that e-mail has grown into a versatile communication, registration, and marketing channel in 50 years. And if you zoom in on the Dominican Republic Phone Number List figures for 2021, you can only draw one conclusion: e-mail is still very much alive. In the study, 22 general conclusions and 11 specific learnings are elaborated.
Fashioned In for the marketer
Well-known e-mail experts also have their say. Including Lonieke Schepers, winner of the DDMA E-mail Professional of the Year 2020. in the top 5 of the National E-mail Survey this year: Only 4% of the Dutch think e-mail is old-fashioned. 67% of the Dutch use email to receive offers and exclusive deals. Even 65+ now prefer to read e-mail on a smartphone. 86% of the Dutch have subscribed to one or more mailings in the past year.
Fashioned In have made
At least one purchase via the email channel in the past year. Good to know: in 2013, only 11% of the over-65s preferred to read e-mails on a smartphone, but now all Dutch people prefer to do so. Also people over 65. An important learning from the research is therefore to choose a truly mobile-first approach for the layout of your mailings. Even if you sit in front of two huge desktop screens all day. Or something sharper: the text in your images can be read on a 24-inch screen, but can someone over 50 also do that on their mobile?