Inbound Marketing is any marketing strategy that seeks to capture people’s interest in a non-invasive or disruptive way. Unlike aggressive advertisements that throw ads in Ukraine Email List people’s faces when they’re not prepared, your goal is to subtly attract audiences . You let him come to your company on his time and give him permission to get your message across. That’s why Inbound is also Ukraine Email List  called attraction marketing. To achieve this, Inbound is based on four pillars: Attract : through relevant content, inbound attracts visitors interested in the business; Convert: here, the aim is to turn visitors into leads, bringing them closer to your business and turning them into potential sales; Selling: Is your lead interested in the product or service your company offers? This is the time to show that your solution is the best and close the sale; Ukraine Email List  Enchant: the relationship between your company and your customer does not end after purchase.

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Inbound preaches a lasting relationship Ukraine Email List, in which you offer all the necessary support, in addition to delighting the customer with interesting materials and competent service. Inbound Marketing Basically, what you need to know is that doing Content Marketing is following the Inbound methodology . In other words, it’s about attracting your audience in order to gain their trust and gain Ukraine Email List  loyal followers for your brand. But there are several other Content Marketing benefits for your business, as I’m going to explain now. We have a specific guide on Inbound Marketing that you can download here . Benefits of Content Marketing What is Digital Marketing? Ukraine Email List Why use Content Marketing? In this topic, we will show you the main advantages of the strategy for your company to achieve business goals. To give you an idea of ​​the importance of Content Marketing, 73% of Brazilian companies already adopt this methodology in their customer acquisition strategy and Ukraine Email List  of those that do not use it plan to adopt it soon.

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These are data from the 2018 edition of Content Trends Ukraine Email List, the largest survey on Content Marketing in the country. You can download the full survey report here . As the numbers show, the absolute majority of companies in Brazil have already seen the Ukraine Email List  benefits of this methodology. But why are these companies betting on it? Well, the reasons are many and very interesting for your business! In addition to creating value for your persona, Content Marketing: Increase your website traffic According to Content Trends Ukraine Email List  of people use Google to get information. In other words, your website is the main gateway for new customers and Google is the way to it. Producing relevant content is the best way to get your site on the front page of Google, where it will always be found by your audience, and leave that inviting door for them to enter.

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