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Another development in the visual content industry is live video. Live video is extremely popular with consumers and is known to command higher watch times and drive more Oman Phone Number List engagement. According to an article published by Facebook, people spend 3x longer watching live videos than they do watching normal videos. In addition to this, live videos drive over 10x more engagement than their pre-recorded counterparts. Source: Facebook Newsroom 38. 85% of adults watch content on more than one device at the same time According to an Instagram post from Sparq Marketing, 85% of adults Oman Phone Number List watch video content on more than one device at a time. For example, they may watch YouTube on their TV whilst browsing TikTok on their smartphone. It sounds strange, but it’s actually pretty common, and this is something that marketers should account for when developing their strategy. It could