Many companies have a clearly defined catchment area. Whether it manifests itself in the form of cities, departments or even regions, this geographical element is both a constraint and a…

The different possible uses of the Instagram Graph API . On the one hand, studies must always be based on solid, serious and concrete sources. Explaining the methodology is essential…

About Ancient Egypt or about the etymology of the Venn diagram? Within the advertising universe there is a perception that strategists are actually the conscience of agencies. What is clear…

Why don’t people want to work in advertising anymore? Is it because this industry has been colonized by boring guys who have nothing to do with what we see in…

In the North American country, the Amazon media account is currently controlled by several agencies. The classic media part is owned by Mindshare , while the digital division is run…

Learn more about this staff recruitment campaign here . The Swiss food multinational Nestlé has just sealed its “divorce” in the United States with the Zenith media agency . The…

So much so that it is already used to recruit new staff. This is the case of the DDB Brussels agency that has launched an original staff recruitment campaign through…

I wasn’t looking for someone to evangelize how good we are at digital, but someone to invent the new chapter of how Havas Worldwide develops digital ideas, ” said Benett.…

Soft drinks in Latin America promote the most active users of their Twitter account in their own packaging. MediaCom Banner is the new unit to focus on customers’ B2B technology…

Because the difference between a marketing director who understands the value of social media and one who doesn’t is a bonus or an upgrade involved . My clients are the…

The effectiveness of a website, if it is well done, is no longer to be proven, but the analysis of it is just as important! Indeed, how to optimize a…

In addition, the video makes it easy to tell a story that, if it is well thought out for its Persona, holds the attention of the Internet user and even…

Do you have a marketing strategy, do you communicate on the Internet and social networks, but you do not offer video? Your strategy is outdated. To generate  is as essential…

Your patron base can be eager to be heard. And when gathering consumer facts is a clean – and ideally.  Willful – manner it turns into less difficult to define…

onsistent enjoy thru an included advertising and marketing approach . >>> Inbound as opposed to outbound advertising and marketing.  Immediately to the factor and bluntly 6. Know which metrics are…

On its issues, expectations, values, and behaviors. If I had to modernize the definition of Marketing, I would say that: Marketing is a strategy that consists in studying the needs,…

Although SendinBlue did not do very well in the deliverability study below, we found their deliverability to be very good (93% to 96%). Therefore, if you are looking for an…

Knowing what your competition is doing is very important to knowing how to build your digital marketing strategy. These days, social networks are a very important digital showcase for businesses…

I would say to these people that we must not forget that behind every user of the Internet, Facebook or Twitter there is a person who is social not only…

Fortunately, there are people who think that there are better results. In life in general, in marketing in particular. Those who continue to invest more in television than in the…

There were people years ago saying that social media was only used for branding. Serious people said (for fear of technology, the future, social networks) that it was useless for…

How can a marketing director think that knowing his consumer, being by his side and understanding what he really wants can cost 30 thousand euros a year? That does not…

Enough of talking about the growth of fans and/or followers and let’s talk about benefits and/or income from social media, let’s demonstrate the media value of our actions, let’s teach…

Havas, Interpublic, Omnicom, Publicis, WPP and AEGIS have been the candidates that have submitted their proposals although only four -Havas, OMNICOM, Publicis, WPP- have passed to the final phase and…

The third gear is the euro zone, which continues to be the most difficult region for the Omnicom Group. BBVA has completed the selection process for global creative agencies with…

Omnicom’s proposal will be led by the DDB Latina network. Which is the agency that operates in all markets except Mexico, Colombia and Venezuela. In Mexico and Colombia, TBWA -an…

John Wren, CEO of the Omnicom Group, stated that they remain ” optimistic. That the US economy will continue to improve for the rest of the year. According to Ad…