These cookies are loaded onto the website from an external domain and collect data for advertising purposes. For example, Facebook can collect data to offer advertisers increasingly better-targeting options, and Google Analytics can determine Nigeria Phone Number List through which channel you ultimately ended up on the website. Blocking third-party cookies present marketers with major challenges, but also opportunities.

This development steps towards  means

That there will be new opportunities for better advertising, with more privacy for the consumer. All this can be achi by collecting data yourself. This is where first-party cookies come into play. We are moving towards a situation where collecting and processing our own data will only become more important. The more and the more qualitative an organization’s own data. The better this data can be us for targeting and attribution purposes. First-party cookies play an increasingly important role in this.

Nigeria Phone Number List
Nigeria Phone Number List

With a first Steps Towards

You collect data for your own purposes, without it forward to an external domain. With this, you become the owner of the data and you can process and use it yourself. Before you can take the first steps to set up a first-party data strategy, you first want to know what the impact of this development will be on your organization. Since the expected deadline for third-party cookies for Chrome is in 2023. It is urgent to get start to make the right preparations.

Leave a Reply

Your email address will not be published.