For example, think of: Email campaigns to get data from your users such as phone numbers, interests, and demographics List building tactics to grow your database (such as exit intents on your website, with which you try to persuade visitors who want to Panama Phone Number List leave the website to convert) Lead generation strategies with relevant content for your target audiences such as white papers and sample requests.
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The most important thing is to collect the data yourself, for example via forms and wizards. The better you use this, the better prepared you will be for the cookieless world. Step 3. Explore partnerships with media publishers Because behavioral targeting is going to be very difficult, contextual targeting will grow. To make this possible, you need to use external platforms and websites that offer content that is relevant.
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It is highly recommended that you research this thoroughly and look for relevant partners that your target audience is active on or that are relevant to your industry. Consider, for example, display advertising on a relevant blog, which offers the same content as the industry in which your organization is active. This is already possible via the existing Display networks such as Google. Businessman with dart arrow illustrating targeting as a step towards a first-party data strategy Step 4.